The Importance of Brand Communication
Public Relations (PR) or brand communication and marketing are two entirely different disciplines that so often get confused for one another. A few companies nowadays often misunderstand their functions and even consider them as two disciplines that are interchangeable. While confusing them with one another is not necessarily a grave mistake, it is important for companies and the like to understand the definition of brand communication (PR) and marketing and each of their function, so you’ll know exactly how to use them to boost your marketing strategy.
Both are intended to bring more customers
As opposed to marketing that focuses heavily on your product and what it has to offer to successfully win the customers in such mindshare yet extremely competitive market, brand communication stresses on your brand and reputation. If marketing aims to aggressively drawing more customers using your product, so your company gets to thrive in competitive market and thus, earn more money than other businesses that offer similar services or products – the goal of brand communication is to effectively represent your brand and consistently broadcast the brand and its product using social media platforms.
Brand is so much more than just an intricate logo and catchy slogan
Strategies of brand communication Indonesia have changed quite a bit in recent years. While internet can be considered as a relatively new means of communication in Indonesia, research finds that there are well over 82 million internet users in our country, making it a massive slice of marketing pie. Having a good PR managing your brand communication is the way to go as not only are they responsible for the building of your brand’s reputation, they are also responsible for crafting effective content and messages that speak for your product, while at the same time also making such humanized connection and interaction with both prospects and customers.
One might assume that, communication, a job that should be done by someone in the public relation department could be easily done by anyone in the marketing as well, but it is important for your company to stay on the lane and not to blur the lines for a more effective strategy. Not all marketers know how to handle various social media platforms and how to tackle both customers and prospects in a way that seems sincere and personal as marketers focus heavily on higher sales. Marketers do strive to satisfy the customers’ needs, but they do not nurture the relationship. With PR handling your brand communication, your company has a helping hand in bridging the gap that often exists between the company and its customers, thus making it possible for your company to build long term relationships with your customers as well as to ensure maintained sales records, and encourage prospects to buy your product. Nowadays, more companies understand the importance of having a good PR team, and a quick look at brand communication Jakarta and in other big cities in Indonesia, you can easily find a lot of businesses that use this service and thrive; while others that don’t, founder.