Monthly Archives: March 2017

Digital Agency In Jakarta

Digital agency Jakarta notes that in the ever-changing landscape that is digital marketing in the recent years, consumers behavior has wildly changed. Consumers and prospective customers alike no longer rely heavily on traditional marketing advertisements such as:

• Printed advertisements that is used to be considered the marketing’s golden child. Prints such as classified advertisements on newspapers and magazines, as well as handouts like brochures, flyers, and leaflets.
• Outdoor advertisements such as billboards, posters, and banners.
• Broadcasted advertisements such as short videos on television we find during commercial breaks, or radio advertisement.

How digital era affects customers behavior

Marketing in this digital era is especially tricky because these days, consumers and prospective customers make the internet their go-to source. Not only do they use smartphones and tablets often, they also fully utilize their gadgets to find every little tidbit of informations available regarding the services and products they wish to purchase. Services and products with little to no information often do not stand a chance. Sketchy, if not negative, reviews from verified customers as well as the approach your brand adopted and your brand’s ability to engage them in the process also play a huge role in their decision on whether or not to purchase your products or use your services. These prospective customers want to know beforehand that their hard-earned money will not go to waste, hence the importance of details and reviews. If you offer an impressive service, or if you have a great product, you may probably think online marketing is a piece of cake. Unfortunately, it’s not that simple. Effective marketing campaigns and great brand communication are two elements in business that should not be overlooked. Determining your target audience and delivering your brand to proper audience are not as easy as they sound. Luckily, with the professional help of digital agency Indonesia, you can get it sorted out almost immediately. Digital agency Indonesia can help you determine the right audience that is aligned with your products and services, using raw data and analysis they gathered from surveys and samples from the correct area demographic.

What do digital agencies offer in terms of service?

Unlike a few agencies that only offer web marketing service, digital agency in Indonesia, along with their in-house team, offer complete digital agency advertising package. Not only do they design and create websites for your brand and webpages for your products or services, they also develop long-term marketing strategies, and organize effective campaigns (also known as projects) that best suit your brand. Driven by their passion to see results, digital agency advertising will also ensure their marketing plans that have been approved by you beforehand, as the business owner, are well executed. Not only do they assist you on running the campaign, they also keep you updated with regular analysis. If and when they find a bump on the road during the campaign, they will also inform you of the issues at hand and provide you with the solution in order to help you accomplish your business target, as well as increase its profitability.

Digital Agency And Its Importance

In this digital era, business and almost everything imaginable are making the move to adopt digitalization. Change, cannot be denied, is the norm in order to survive today’s harsh globalized market and economy as this new era has significantly transformed the behavior of majority of people as well as influenced the way they see marketing management. While online marketing seems like it has more than plenty of opportunities for your business to grow, finding the right way and choosing the right medium for business owners to get their messages heard is unfortunately not as easy as turning their hands over. How do business owners ensure their campaigns effectivity while at the same time, increase their overall growth?

Leave it to the pro!

Ensure your success by leaving the hard work to professionals. These people are aware of the marketing world and with their knowledge of your target consumers, they will be able to help you determine the best way to get your messages heard, craft the right campaign, and find the best medium to ensure maximum yet effective exposure. Digital agency is one of the key players in business nowadays. It is established solely to provide online marketing services for the development of a particular brand’s service or product. A good digital agency does not only handle the creative development of their client’s service or product, it also handles the technical element of said development.

In short, digital media agency offer a complete management covering a brand’s communication strategy, as well as marketing strategy. From designing a sophisticated yet functional website for your brand along with webpages for your products, to marketing your products through e-mails as well as managing advertisements through search engine optimization (also known as SEO), banner advertising, and viral marketing campaigns. Viral marketing campaign itself is quite self-explanatory, adopting the traditional “word of mouth” idea that spreads like a virus, viral marketing campaign is known as one of the best business strategies to promote products using existing internet based platforms.

Tips on choosing the right agency

While there is no doubt that digital marketing is now the best way to advertise your brand, the task of choosing the right digital marketing agency should not be taken lightly. Business owners need to deliver information and anything related to their products or services to the right audience, after all. Because done right, it will maximize the exposure and influence the audience (also known as prospective customers) into buying their products which results in higher sales. Here are a few tips on choosing the right agency:

• Determine your budget, or the rough estimate, to get the best value.
• Compile a list of specific issues you need them to handle and existing problems for them to solve.
• Make your targets and also the impact you wish to achieve from the campaign known during the brief. It is imperative as it will be used as a tool to measure the effectivity and success of your project.
• Last but not least, although the nature of your company’s relationship with the agency is partnership, you should still treat it as if you are selecting an employee. Find one with the skills you are looking for.

 One of the experienced Digital Agency you can trust in Indonesia is Doremindo Agency, you can reach their marketing team through email : cs@doremindo.com or dial the hotline: (+62) 021-54361493 , (+62) 081399808066

Brand Consultant

The Importance Of Brand Consultancy

Advertising and branding are two different facets in business that are often lumped in under the same label or category. The difference is solely in the fact that branding is more of a strategic effort in creating a big impact, whereas advertising is a tactical action that is widely considered as the most essential element of a marketing campaign. The differences between the two elements, however, do not make one superior than the other. Branding is, without a doubt, still as vital as advertising in the extremely competitive markets which are filled to the brim with so many businesses offering similar services or products. It is imperative for you, as a business owner, to understand and consider your options before you make an informed and calculated decision in order to reach more prospective customers that will give your sales an infinite boost.

What is Brand Consultant?

If you need a professional to lend you their expertise in marketing and help you with your brand, brand consultant or branding consultant is the one you should look for. Majority of people mistake brand consultancy as a fancy title for those who work in advertisement, when in reality brand consultancy does more than advertising. A brand consultant is an independent consultant that is hired by consultancy marketing firms and as a consultant, they do not work for you to advertise, they work with you and get involved in your business matters in order to detect the flaws in your system and determine the best option there is tha you can use to increase profit.

What does a Brand Consultant do?

As mentioned earlier in the post, brand consultants do more than just advertising but to determine what they do, the answer really comes down to one simple question: “At which point is your business right now?” If you are a business owner who’s currently worried about the growth of your company or its stagnant profitability despite aggressive marketing campaigns, brand consultant will help you figure out where your company went wrong by pulling out various data and collect statistics to understand the trend as well as crafting an effective campaign. Brand consultants are always aware of the current climate in the industry as well as the competitors’ growth and marketing activity, and just like brand consultant Indonesia for instance, they use that knowledge to help and benefit their client.

If you haven’t had an established brand and are still at the early stage of building your business empire, a brand consultant, such as brand consultant jakarta, will start by collecting enough data to help you establish the core of your brand and logo that are consistent with the identity of your brand. Unlike traditional marketing that only uses a one-size-fits-all approach, a brand consultant goes above and beyond. They develop important key pillars such as products, services, marketing materials, marketing campaigns and strategies, and on top of all of that, they also manage consistent brand communication with your customers and prospects to help reach your target.

The Importance of Brand Communication

Public Relations (PR) or brand communication and marketing are two entirely different disciplines that so often get confused for one another. A few companies nowadays often misunderstand their functions and even consider them as two disciplines that are interchangeable. While confusing them with one another is not necessarily a grave mistake, it is important for companies and the like to understand the definition of brand communication (PR) and marketing and each of their function, so you’ll know exactly how to use them to boost your marketing strategy.

Both are intended to bring more customers

As opposed to marketing that focuses heavily on your product and what it has to offer to successfully win the customers in such mindshare yet extremely competitive market, brand communication stresses on your brand and reputation. If marketing aims to aggressively drawing more customers using your product, so your company gets to thrive in competitive market and thus, earn more money than other businesses that offer similar services or products – the goal of brand communication is to effectively represent your brand and consistently broadcast the brand and its product using social media platforms.

Brand is so much more than just an intricate logo and catchy slogan

Strategies of brand communication Indonesia have changed quite a bit in recent years. While internet can be considered as a relatively new means of communication in Indonesia, research finds that there are well over 82 million internet users in our country, making it a massive slice of marketing pie. Having a good PR managing your brand communication is the way to go as not only are they responsible for the building of your brand’s reputation, they are also responsible for crafting effective content and messages that speak for your product, while at the same time also making such humanized connection and interaction with both prospects and customers.

One might assume that, communication, a job that should be done by someone in the public relation department could be easily done by anyone in the marketing as well, but it is important for your company to stay on the lane and not to blur the lines for a more effective strategy. Not all marketers know how to handle various social media platforms and how to tackle both customers and prospects in a way that seems sincere and personal as marketers focus heavily on higher sales. Marketers do strive to satisfy the customers’ needs, but they do not nurture the relationship. With PR handling your brand communication, your company has a helping hand in bridging the gap that often exists between the company and its customers, thus making it possible for your company to build long term relationships with your customers as well as to ensure maintained sales records, and encourage prospects to buy your product. Nowadays, more companies understand the importance of having a good PR team, and a quick look at brand communication Jakarta and in other big cities in Indonesia, you can easily find a lot of businesses that use this service and thrive; while others that don’t, founder.